GMG’s Solar & Sand Sports activities, the main sports activities vacation spot within the Center East, and now out there within the Asian markets, has kickstarted their newest season of Again-to-College inviting kids to actually be happy to play each sport they will consider, bringing them a novel pleasure that they may have by no means found.
The ‘Play it S’COOL’ marketing campaign goals to assist youngsters sort out their FOMO (Worry of Lacking Out) by relishing the liberty to expertise an abundance of adventures, each on and off the sector. With tech utilization having grown post-pandemic, kids are undoubtedly intertwined on this digital world however have parallelly begun indulging in additional indoor actions and outside train as a lot as doable. Children have now discovered to alleviate boredom with each analogue and digital actions. Dad and mom too, have come to phrases with how youngsters spend their time on-line– cell gaming, TikTok use, and content material streaming, however perceive the significance of youngsters being energetic and encourage them to have a day by day/weekly display screen time restrict to make sure they don’t lose contact with the true world.
“In step with our efforts to always push the boundaries with our Commit To Nothing marketing campaign ft. DJ Khaled earlier this yr, our Again to College marketing campaign guarantees to attach with youngsters by encouraging them to wholeheartedly immerse themselves in a various array of energetic pursuits. They might or might not find yourself selecting one, however the pleasure of the multi-play enjoyable expertise will hopefully change into a part of their joyful childhood and provides them extra to speak about.” defined Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG.
This time, the sports activities retailer has opted to craft bite-sized content material to entertain Gen Z-Alpha and the millennial guardian client alike. The result’s a collection of quick movies and key visuals rolled out throughout social media and different touchpoints. It highlights Solar & Sand Sports activities’ newest product ranges from back-to- college fundamentals to colourful attire, backpacks, and far more to get youngsters equipped for the brand new college yr forward.
By leveraging a full mixture of channels together with digital media, radio, in-store customization by adidas (in choose UAE shops) and influencer partnerships, the marketing campaign communicates the model’s mission to deliver the enjoyable again into sport throughout the area.
The big selection of footwear, attire, and equipment featured within the Again-to-College visuals embrace a few of the foremost international manufacturers equivalent to Nike, Adidas, Speedo, Puma, and New Steadiness. Solar & Sand Sports activities additionally supplies athletic tools for swimming, yoga, and far more.