We spoke to Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG, to debate all issues #CommitToNothing and Solar & Sand Sports activities.
Q: DJ Khaled is the star of your newest #CommitToNothing marketing campaign. What made him such an ideal match?
A: DJ Khaled is understood for his larger-than-life persona making him the right match for our marketing campaign that goals at making sports activities fulfilling for everybody. The Grammy award winner embodies the spirit of Solar & Sand Sports activities right now the place we as a model are shifting in direction of making sports activities much less intimidating for everybody and hoping that our marketing campaign will encourage individuals to attempt every little thing with out the strain or judgement. We need to redefine their journey of sports activities with the assistance of DJ Khaled and his irreverent and infectious character that you just see is portrayed fantastically by way of our marketing campaign movie and visuals.
Q: How a lot did you take pleasure in working with DJ Khaled on this marketing campaign? He’s somebody the entire world is involved in. Please share your marketing campaign journey.
A: Engaged on this marketing campaign with DJ Khaled was lots of enjoyable and an ideal studying expertise. He’s extraordinarily captivated with what he does, and the marketing campaign is testomony to that.
Q: Discuss us by way of the #CommitToNothing advert and the way that was created
A: The marketing campaign movie interprets our general mission of constructing sports activities enjoyable and to be an enabler of sports activities for everybody within the area. With this objective in thoughts, now we have launched into the following part of our mission: to encourage individuals to attempt totally different sports activities and never decide to only one.
Q: What sort of response has the #CommitToNothing marketing campaign had?
A: The marketing campaign obtained lots of optimistic suggestions from everybody and has gained momentum on a number of channels throughout social media, PR and even influencers. We’re very proud of the response and really imagine that that is just the start to creating sports activities enjoyable and fulfilling for everybody!
Q: How can Solar & Sand Sports activities assist people who find themselves involved in making an attempt new sports activities?
A: As a model main in sports activities inside the area, we need to assist individuals discover what they love or not by making an attempt totally different sports activities. Finally, we need to eradicate the sensation of intimidation that individuals usually really feel in terms of sport and substitute it with pure pleasure. At Solar & Sand Sports activities, you can find totally different manufacturers with the attire and gear to assist anybody of their journey of sport. Together with the suitable product, we even have the suitable crew members in retailer to information you nearer in your journey of sports activities.
Q: How huge a variety of various sports activities do Solar & Sand Sports activities inventory?
A: Solar & Sand Sports activities homes many alternative manufacturers from Nike, adidas, Puma, Underneath Armour and lots of extra. Yow will discover the perfect suits and gear for all of your sporting wants at any of our shops inside the area or on-line at sssports.com.
Q: How vital is it to make sports activities enjoyable and the way do Solar & Sand Sports activities obtain this?
A: Through the years, Solar & Sand Sports activities has advanced from specializing in pure efficiency to a model that makes sports activities enjoyable for everybody which is essential to us. After conducting in-depth analysis on the subject, we rapidly realized that many kids are quitting sports activities due to the strain of the sport. Consequently, this took priority in our complete effort to revive the enjoyable factor of sport, giving rise to our new narrative as #FUNTOTHEFINISH.
Q: Discuss us by way of the TikTok Hashtag Problem
A: Our TikTok Hashtag problem will encourage everybody to seize their journey of sports activities whereas really being themselves even when which means making an attempt totally different sports activities to search out the one that really suits or not; as a result of the important thing to approaching any sport is solely being courageous sufficient to attempt. The problem goes dwell on thirty first of January. Keep tuned!
Q: What does 2023 maintain for Solar & Sand Sports activities as a model?
A: This yr we need to proceed to interrupt by way of the norms of sport by way of daring and thought-provoking campaigns that encourage individuals to reimagine their journey of sports activities.